SMS automation has been used for years by companies and brands in their successful SMS marketing campaigns. SMS automation has changed the entire mobile marketing landscape.
By sending bulk SMS automatically you can 10X your business in a single campaign. Most importantly your customers will experience a higher level of support and communication that will force them to spread your brand’s value.
SMS marketing with automated text messages saves a lot of time, reduces manual working loads, and at the same time helps you get much better results faster.
Now, before we deep dive into the huge benefits of SMS automation, it’s worth knowing what actually SMS automation is.
What is SMS automation?
SMS automation is simply sending SMS or text messages to targeted individuals or groups of people automatically using software without or very little manual interventions.
SMS automation is very popular among marketers as it allows them to preschedule marketing text messages for sending in the future automatically and save a lot of time and manual labor. Besides, marketers are producing more results by using drip SMS automation based on behavioral data that helps create more personal and targeted messages.
Msgclub offers total SMS automation solutions for your business at unbelievable low prices. With us, you’ll get many options for making your SMS marketing automated. Whether you’re looking for simply scheduling your text messages or Autoresponders, we’re ready to serve you. To know about our all SMS automation services, contact us.
Why is SMS automation important?
SMS automation is widely used by businesses for several diverse purposes ranging from order confirmation acknowledgments to two-factor authentications (OTPs). However, many businesses haven’t realized yet the full potential of SMS automation how it can be used for customer support.
SMS automation can help your business increase conversion rate, higher customer satisfaction, lower operational cost, and many more. Let’s talk about the benefits of SMS automation in a little bit detail.
Benefits of SMS automation
Perhaps, you might be thinking about why you should bother SMS automation while sending messages manually works very well.
Here’s a list of few reasons –
- Improve customer engagements – SMS automation is found to be effective in increasing customer’s engagement rate. SMS automation allows you to create personalized automated text messages such as birthday messages, Valentine’s Day reminders that increase customer’s engagement rate.
- Increase conversion and sales – personalized promotional text messages used in SMS automation increase conversion rate and obviously sales. For example, missed cart offers, anniversary reminders, birthday gift coupons are found to be effective in increasing conversion and sales.
- Increase customer retention rate – SMS automation allows you to send automated text messages regarding regular health checkup alerts, renewal notifications for subscriptions, monthly fees alerts, expiry reminders that significantly increase customer retention rate.
- Capture real-time data – automation in text messaging helps you collect real-time data of customer’s experiences and feedback. For example, asking customer’s feedback through SMS after purchasing a service like a computer repairing service, ac repairing service, allows you to collect real time feedback data.
- Improve customer satisfaction – responding to queries immediately via SMS automation (Autoresponders) makes your customers feeling “WOW” about your business.
- Lower operational cost – SMS automation services may reduce operational costs for your business. For example, if you’re a transport or e-commerce company you can send pre-delivery confirmation SMS so that you don’t have to attempt multiple times to reach your customers.
- Time-saving – setting up SMS automation replaces many repetitive manual tasks and saves a lot of time. You’ll just need to preschedule your tasks with proper integrations and strategies.
- Free from human errors – An automated messaging process reduces the risk of mistakes and errors. As all the tracking and measuring tasks are done by software platforms, it seems to be more accurate than manual works.
Which messages can be automated?
Though every message can be automated, there’re a few types of messages that you do require to automate for your business.
- Welcome SMS – it’s highly appreciated by customers that businesses should send a thanking SMS after sign-ups of subscriptions with a little bit of information of the program.
- Purchase notifications – as soon as your customers made a purchase, you should definitely send a purchase notification SMS with a brief description of the product or service.
- Delivery confirmations – whenever a delivery is made, it’s a great option to alert your customer and higher your customers’ experiences level by sending an automated text message with real-time data like date of delivery, time of delivery, and associated support queries.
- Updates – try to keep your customers always updated with automated SMS services. Updatemessages of offers, stocks, progression of applications, and many more related to your business can be sent automatically.
- Reminders – by sending automated SMS you can remind your customers about their events, appointments, meetings, renewals, and much more.Ask for feedback – immediately after completion of a service like any repairing service, you can ask for feedback and rating for your business or company by sending SMS to create social proof.
- Instructions – by using SMS automation you can send instructional messages to your customers regarding any product or service. For example, after selling a software product you can send your website’s installation guide page link via SMS.
- Make a difference – if you’re a creative person, you can think out of the box for using SMS automation to make a difference and stand out in the crowd.
- Automate your business SMS with Msgclub, a leading and trusted bulk SMS service provider in Kolkata. We offer SMS automation solutions with cutting-edge technology at a very competitive and affordable price. Contact our support team to avail of our best SMS services.
