One of the drawbacks of bulk SMS as a communication medium is that the messages are restricted to 160 characters. If you thing observe properly, opening rate of SMS is much higher than email in India. Coz an sms is like a short piece of info which merely takes 2-3 seconds to read. But an email is like a long form information, which takes 3-4 minutes to read. Apart from that often promotional emails get land in spam folder and user ignores that. So, your promotional letters are ignored.
So, we thought why not combine these two forms of practices to deliver a more efficient CRM practice. You can see there’s a big opportunity to generate more response from the customers by bulk SMS marketing. Then we analysed the pros and cons of these promotional practices to a great form of combo.
In order to implement this experimental method we recently conducted an Q&A series with our 1000+ user on their experience about receiving bulk SMS communications from companies that they deal with. To analazye the result we were specifically dependent on the answers of the question- “Would you like to receive sms alerts sonetime instead of receiving offers everytime by e-mail?”
Gues what!!! We found that most of people said ‘yes’. This surprisingly high positive response of people that they are less interested in receiveing the emails every day.
Using bulk SMS as a way of highlighting e-mail offers would on the face of it seem to be a very effective plan.
Implementation of this idea only takes a few moments. On the first step you have to set up a free bulk SMS account. Then just upload the mobile numbers of your customer and sending your SMS after your sending your e-mail.
Next question comes how to find the most trusted bulk sms service provider in market , especially when the spammers are running their propaganda freely. As pery experience I can recommend you msgclub.in, because this bulk sms provider is brainchild of HTSM Technologies which is one of the oldest brands in Kolkata in the field of software development. They never show any false delivery rate unlike its competitors. So, If you’d like to discuss any element of your mobile marketing activities, please don’t hesitate to get in touch, you’ll find our details on the contacts page.
