There is no strict guidelines in the Bulk SMS Service Business in India. But the Bulk SMS industry has a very big market. Even a student to large SMS aggregators and SMS reseller businesses are part of this industry doing the same thing.
You can enter the business three ways. Let’s have a look at the business models one by one.
Become a Bulk SMS Service Provider
To launch your own dedicated SMS gateway, you have to follow the following steps:
Step 1
You have to get an SMS gateway software. This SMS gateway software can encode your message to SMS compliant data. There are lot of vendors available in the market who sell sms gateway software. According to the features that you need, your suitable budget and is flexible business requirements, you can can purchase the software.
Step 2
Take a subscription to web-hosting services like GoDaddy. These hosting services are offered based on its monthly or yearly costs. You can purchase the subscription based on your needed. Also take into consideration its server size and whether its bandwidth meets your requirements and if it’s compatible with the SMS gateway you have selected.
Step 3
After the step2 , you should setup a database on that server. You can access the administration panel in the server by using the user Id/ user name and the password that is provided by your web host. Next enter the ‘Database’ and setup the database. But you need to specify the name of the database, your user ID/ name and your password to access the database.
Step 4
Now, install the SMS gateway application on the systems that will be used for creating and sending SMS messages. You will have to give access of the SMS gateway to your database. It can be done by entering the URL to your database which is provided by your host, the database user ID/ name and your password in the panel of gateway administration.
Step 5
The last and final step would be to test the functionality of your SMS gateway. To conduct the test, you can use a test script which outlines every single type of message that you would want to send to your clients. Just create and send multiple SMS messages using the gateway to trial or dummy phone numbers.
Start as a Bulk SMS Reseller
To start on your own bulk SMS reselling business, you need a proven strategy according to your business. You need a gateway and a server to start with. Then you would need developers, programmers, writers, designers and managers to manage them all. This would take a lot of time and time, so keep that in mind.
To get a detailed insight of the industry it’s advised to begin your career by working with an established SMS service provider before starting your own venture. This will be very beneficial if you want to start your own bulk SMS API business later. If you partner with an established brand, you can earn good money and work with them taking into account their suggestions and advice as well.
You can connect with companies like MsgClub for that.
Start as Bulk SMS Aggregator
A bulk SMS service aggregator is a crucial channel partner for the telecom operators, or we will say the majority SMS gateways. An SMS Aggregator basically aggregates SMS from distributers and operators in wholesale also as marketplace. A bulk SMS API aggregator uses multiple SMS gateway with their tie-ups for SMS relays and routing using different routing methods. SMS aggregators use SMS Gateway services with SMPP that outline the SMS speed.
Bulk SMS API aggregators in India mainly serve the SMS vendors who aren’t ready to afford direct tie-up costs with its telecom operators. Buying SMS services from aggregators gives SMS vendors a lower set-up cost also as a lower set-up time. With such high level of gateway set-up & the increasing volume of SMS commitments, the aggregators of Bulk SMS service offers these vendors an already negotiated SMS service.
