Don’t you find it super easy to redeem a coupon of your favorite right from your mobile phone? Well, you will definitely like it. Just like your friends who text you about major updates, your favorite brands also want to communicate like that way.
If you have ever received a text message from a particular brand sharing, thank you note or updating you about any discount coupon or unique code, booking details etc. you have been serving with SMS marketing service. It is said to be one of the fastest, easiest and the most cost-effective way to communicate with the customers.
It is not only an effective marketing tool but also it is the best way to engage customers with your business offerings. With SMS marketing, you can send out important updates about your business to your valuable customers. With it, it is easy to target the audience and therefore, most of the businesses, in today’s age, opt for this marketing strategy to generate interests in customers.
There are various ways available through which businesses can use SMS marketing – right from informing the shopper about their loyalty points to sharing shipping updates with the buyers, SMS marketing plays an important role. It allows customers to engage with your businesses in a unique way which helps to create a positive relationship with the customers.
This SMS marketing can be categorized into two broad sections – one is a promotional SMS, and the other is transactional SMS. Each type of SMS serves different purposes. Let’s discuss in details about these two types of SMS service and what is the basic difference between promotional SMS and transactional SMS.
Promotional SMS
This is a kind of SMS which a company sends to its customers to promote a specific product or service. This category of SMS includes any kind of sales and marketing message. However, this promotional message can only be sent to those customers who have still not activated DND (do not disturb) service.
Some examples of promotional SMS:
- Get 20% discount on flight fares. Log in and start booking.
- Dear customers, ABS wishes you a very happy new year. We are sending you a dining voucher to enjoy a dinner with your loved ones and avail 20% discount on all types of clothing items.
Features of promotional SMS
- This promotional messages can be delivered to those customers who have still not activated DND service.
- This service is available round the clock 24×7
- It requires 6 characters sender ID
- This message can be sent on a template basis where the template comes with 75% static content and 25% variables.
Transactional SMS:
This transactional SMS is used for promoting and maintaining communication for an organisation with its customers. When an organisation sends a transactional SMS, it develops an informed message of its own with the brand. These transactional SMS are the kind of SMS that are send to your customers to provide them information about your products and services.
For example, when a bank sends SMS to its customers about their recent banking transaction or lets them know about their account balance, it is called transactional SMS.
Examples of transactional SMS
- Your order has been shipped. You will receive the order by Saturday. Thank you for using our services.
- Dear customers your account has been debited with this much of amount and the available balance in your account is this.
Features of transactional SMS
- This transactional message can be delivered to both DND and non-DND numbers
- This service is applicable round the clock
- The service requires 6 characters Sender ID
- This message can also be sent on a template basis where the template consists of 75% of static content and 25% variables.
Importance of promotional and transactional SMS
Both promotional and transactional SMS plays an important role for a brand. However, promotional messages are that so necessary like transactional messages mainly for loyal customers. But promotional messages prove very useful for drawing the attention of new customers. Sending company messages denotes that your business is a professional one, and you value your customers.
For choosing a reliable and reputed promotional and transactional SMS company, you first need to understand your business requirements, and then you should look for a solution that can cater to your requirements the right way. Both transactional and promotional messages are getting huge attention from the customers because of their unlimited advantages.
